We track 30 short-term rental markets across West Michigan, with market scores ranging from 77 to 91 and gross yields spanning 9.75% to 22.46%. Across these markets, owners operate 2,048 active listings. Wyoming leads the region, scoring 91 with a 13.48% gross yield and about $47,000 in average annual revenue. Other markets worth a look include Fruitland Township and White River Township.

These figures are market-wide averages across every listing — most of them self-managed by owner-operators, without professional pricing or multi-channel distribution. Average annual revenue across the region sits near $46,000, while the top quartile of listings averages about $59,000.

Regulations vary by municipality here: 10 of 29 tracked markets currently require a permit, so what's allowed in one town may not apply next door.

ROAM brings dynamic pricing, multi-channel distribution, and hands-on local operations to owners across West Michigan, backed by full-service vacation rental management across West Michigan and positioned as Michigan's data-driven alternative to Vacasa and Evolve. Get started to see what your property could earn.

Best Times to Rent in West Michigan

Across the markets we track in West Michigan, July is most commonly the peak month for bookings, while February is the trough. Peak-month revenue runs about 2.85x trough-month revenue across the markets we track. Pricing and marketing that flex with the season help owners capture more of that peak instead of leaving rates flat year-round. ROAM's approach builds seasonal pricing strategy into management from the start, aligning rates to demand throughout the year.

Explore the region: see Muskegon County, Oceana County, Newaygo County, and Mason County for more Michigan short-term rental markets ROAM tracks nearby.

Frequently Asked Questions About West Michigan Vacation Rentals

How many short-term rental markets does ROAM track in West Michigan?

ROAM tracks 30 short-term rental markets across West Michigan, with market scores ranging from 77 to 91.

Which market in West Michigan has the strongest short-term rental returns?

Wyoming leads West Michigan with a market score of 91, a 13.48% gross yield, and about $47,000 in average annual revenue.

What's the average short-term rental yield across West Michigan?

Gross yields across the West Michigan markets we track average 15.57%, ranging from 9.75% to 22.46% depending on the market.

Do short-term rental regulations vary across West Michigan?

Yes. Regulations vary by municipality across West Michigan — 10 of the 29 tracked markets currently require a permit, so owners should check local rules before listing.

When's the best time to book a vacation rental in West Michigan?

Across the markets we track in West Michigan, July is most commonly the peak month and February the trough, with peak-month revenue running about 2.85x trough-month revenue.

How much does vacation rental management cost across West Michigan?

Management fees are structured around the services provided rather than a flat rate, and they vary by property and market. Visit roammgmt.com/get-started to get a specific quote for your property.

Who manages Airbnbs and vacation rentals in West Michigan, Michigan?

ROAM is a Michigan vacation rental management company operating across the state, including West Michigan — offering full-service Airbnb management with dynamic pricing, multi-channel distribution, and hands-on local operations for owners in markets like Wyoming and Fruitland Township.

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County markets in West Michigan

Kent County

Ottawa County

Muskegon County

Mason County

Oceana County

Newaygo County

City markets in West Michigan

Grand Rapids

Muskegon

Grand Haven

Ludington

Golden Township

Grant Township

Holland

Park Township

Lake Michigan Beach

Wyoming

Laketown Township

Hamlin Township

Norton Shores

Pentwater

Benona Township

Whitehall

Spring Lake

Plainfield Township

Rockford

Port Sheldon Township

Sherman Township

Solon Township

Kentwood

Fruitland Township

Brooks Township

Blue Lake Township

Pentwater Township

White River Township

Alto

Twin Lake

Grand Haven Charter Township

Spring Lake Township

Pere Marquette Charter Township

Why West Michigan Draws Thousands of Vacation Rental Guests

Best Times to Rent in West Michigan

Frequently Asked Questions About West Michigan Vacation Rentals

Ready to Maximize Your West Michigan Rental Income?