Southwest Michigan spans 42 tracked short-term rental markets, with market scores ranging from 78 to 93 and gross yields between 11.45% and 30.99%. Across the region we count 3,316 active listings. Niles leads with a market score of 93, a gross yield of 15.95%, and average annual revenue of $43,000. Owners are also active in Lake Charter Township and Worth Township.

These are market-wide averages across every listing — most of them self-managed by owner-operators, without professional pricing or multi-channel distribution. Average annual revenue across the region runs about $50,000, while the top quartile of listings average about $67,000 a year.

Regulations vary by municipality here: 12 of the 40 tracked markets currently require a permit, so it's worth checking local rules before you buy or list.

ROAM offers full-service vacation rental management across Southwest Michigan and stands as Michigan's data-driven alternative to Vacasa and Evolve — get started today.

Best Times to Rent in Southwest Michigan

Across the markets we track in Southwest Michigan, July is most commonly the peak month, while February is typically the trough. Peak-month revenue runs about 3x trough-month revenue across the markets we track. That kind of seasonal swing rewards active pricing — our approach adjusts rates listing-by-listing through the year instead of leaving a flat rate in place across both peak and trough months.

Explore the region: see Branch County, Berrien County, Kalamazoo County, and Allegan County for more Michigan short-term rental markets ROAM tracks nearby.

Frequently Asked Questions About Southwest Michigan Vacation Rentals

How many short-term rental markets does ROAM track in Southwest Michigan?

ROAM tracks 42 short-term rental markets across Southwest Michigan, with market scores ranging from 78 to 93.

Which market in Southwest Michigan has the strongest short-term rental returns?

Niles has the strongest returns we track in Southwest Michigan, with a market score of 93, a gross yield of 15.95%, and average annual revenue of $43,000.

What's the average short-term rental yield across Southwest Michigan?

Average gross yield across the 42 markets we track in Southwest Michigan is about 18.13%, ranging from 11.45% up to 30.99% depending on the market.

Do short-term rental regulations vary across Southwest Michigan?

Yes. Regulations vary by municipality here — 12 of the 40 tracked markets currently require a permit, so requirements depend on where a property is located.

When's the best time to book a vacation rental in Southwest Michigan?

Across the markets we track in Southwest Michigan, July is the most common peak month and February is the most common trough, with peak-month revenue running about 3x trough-month revenue.

How much does vacation rental management cost across Southwest Michigan?

Management fees depend on the property, market, and services included. Get a specific quote at roammgmt.com/get-started.

Who manages Airbnbs and vacation rentals in Southwest Michigan, Michigan?

ROAM is a Michigan vacation rental management company operating across the state, including Southwest Michigan — offering Airbnb management, dynamic pricing, guest communication, and multi-channel distribution for owners in markets like Niles and Lake Charter Township.

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County markets in Southwest Michigan

Berrien County

Allegan County

Van Buren County

Kalamazoo County

Calhoun County

Barry County

Branch County

City markets in Southwest Michigan

South Haven

Chikaming Township

Saugatuck

New Buffalo Township

Douglas

New Buffalo

Saugatuck Township

Kalamazoo

Casco Township

St. Joseph

Lake Charter Township

Ganges Township

Lincoln Charter Township

Worth Township

Lincoln Township

Columbia Township

Bridgman

South Haven Charter Township

Coloma Charter Township

Keeler Township

Geneva Township

Silver Creek Township

Fennville

Lee Township

Watervliet Township

Stevensville

Niles

Benton Township

Hagar Township

Benton Charter Township

Battle Creek

Porter Township

Benton Harbor

Oronoko Charter Township

Marshall

Bertrand Township

Ganges

Portage

Yankee Springs Township

Ovid Township

Covert Township

Prairieville Township

Village of Three Oaks

Village of Grand Beach

Why Southwest Michigan Draws Thousands of Vacation Rental Guests

Best Times to Rent in Southwest Michigan

Frequently Asked Questions About Southwest Michigan Vacation Rentals

Ready to Maximize Your Southwest Michigan Rental Income?