We track 36 short-term rental markets across the Upper Peninsula, with market scores ranging from 68 to 90 and gross yields spanning 14.81% to 36.8%. Across these markets, 1,591 active listings are currently operating. The strongest performer is Hope Township, scoring 90 with a 22.35% gross yield and about $44,000 in average annual revenue. Two more markets worth a look: Ironwood and Bessemer Township.

These figures are market-wide averages across every listing — most of them self-managed by owner-operators, without professional pricing or multi-channel distribution. Average annual revenue across the region sits around $43,000, while the top quartile of listings averages about $55,000.

Only 5 of 36 tracked markets currently require a permit — regulations vary by municipality here. ROAM offers full-service vacation rental management across Upper Peninsula, positioning itself as Michigan's data-driven alternative to Vacasa and Evolve. Ready to see what your property could earn? Get started with ROAM.

Best Times to Rent in Upper Peninsula

Across the markets we track in the Upper Peninsula, July is most commonly the peak booking month, while April is the trough. Peak-month revenue runs about 2.89x trough-month revenue across the markets we track. That revenue swing rewards owners who price seasonally rather than leaving rates flat year-round. Our approach adjusts pricing to seasonal demand, helping owners capture more of the July peak instead of leaving revenue on the table during the slower April stretch.

Explore the region: see Houghton County, Iron County, Ontonagon County, and Gogebic County for more Michigan short-term rental markets ROAM tracks nearby.

Frequently Asked Questions About Upper Peninsula Vacation Rentals

How many short-term rental markets does ROAM track in Upper Peninsula?

ROAM tracks 36 short-term rental markets across the Upper Peninsula, with market scores ranging from 68 to 90.

Which market in Upper Peninsula has the strongest short-term rental returns?

Hope Township leads the region with a market score of 90, a 22.35% gross yield, and average annual revenue of about $44,000.

What's the average short-term rental yield across Upper Peninsula?

Average gross yield across the 36 tracked markets is 24.37%, with individual markets ranging from 14.81% to 36.8%.

Do short-term rental regulations vary across Upper Peninsula?

Yes. Of the 36 markets we track, only 5 currently require a permit, so regulations vary by municipality across the Upper Peninsula — owners should confirm requirements locally before listing.

When's the best time to book a vacation rental in Upper Peninsula?

July is most commonly the peak month across the markets we track, while April is the trough, with peak-month revenue running about 2.89x trough-month revenue.

How much does vacation rental management cost across Upper Peninsula?

Management fees are structured around the services provided rather than a flat rate, and vary by property and market. Visit roammgmt.com/get-started to get a specific quote for your property.

Who manages Airbnbs and vacation rentals in Upper Peninsula, Michigan?

ROAM is a Michigan vacation rental management company operating across the state, including Upper Peninsula — offering full-service Airbnb management, dynamic pricing, and multi-channel distribution for owners in markets like Hope Township and Ironwood.

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