We track 33 short-term rental markets across Central Michigan, with market scores ranging from 80 to 91 and gross yields spanning 13.14% to 34.86%. The strongest performer is Lansing, which scores 91 with a 13.14% gross yield and about $29,000 in average annual revenue. Two more markets worth a look are Midland and Flint. Across the region, 1,490 active listings are currently competing for guests. Those figures are market-wide averages across every listing — most of them self-managed by owner-operators, without professional pricing or multi-channel distribution. The average listing brings in about $42,000 a year, while the top quartile reaches about $55,000. 4 of the 33 tracked markets currently require a permit — regulations vary by municipality here. Separately, ROAM offers full-service vacation rental management across Central Michigan and stands as Michigan's data-driven alternative to Vacasa and Evolve. Get started to see what your property could earn.

Best Times to Rent in Central Michigan

Across the markets we track in Central Michigan, July is most commonly the peak revenue month, and April is most commonly the trough revenue month, based on the region's rental performance data. Peak-month revenue runs about 2.6x trough-month revenue across the markets we track — a collection-wide pattern, not a guarantee for any single listing. Separately, ROAM's approach applies dynamic pricing across the calendar, adjusting rates as demand shifts through the year.

Explore the region: see Missaukee County, Midland County, Clare County, and Mecosta County for more Michigan short-term rental markets ROAM tracks nearby.

Frequently Asked Questions About Central Michigan Vacation Rentals

How many short-term rental markets does ROAM track in Central Michigan?

ROAM tracks 33 short-term rental markets across Central Michigan, with a combined 1,490 active listings.

Which market in Central Michigan has the strongest short-term rental returns?

Lansing has the strongest returns we track in Central Michigan, with a market score of 91, a 13.14% gross yield, and about $29,000 in average annual revenue.

What's the average short-term rental yield across Central Michigan?

Average gross yield across the 33 markets we track in Central Michigan is about 22.17%, ranging from 13.14% to 34.86% depending on the market.

Do short-term rental regulations vary across Central Michigan?

Yes. Regulations vary by municipality here — 4 of the 33 tracked markets currently require a permit.

When's the best time to book a vacation rental in Central Michigan?

Across the markets we track in Central Michigan, July is most commonly the peak revenue month and April is most commonly the trough revenue month, with peak-month revenue running about 2.6x trough-month revenue.

How much does vacation rental management cost across Central Michigan?

Fees are structured around the services included and typically scale with a property's booked revenue rather than a flat rate. For exact pricing for your property, visit roammgmt.com/get-started.

Who manages Airbnbs and vacation rentals in Central Michigan, Michigan?

ROAM is a Michigan vacation rental management company operating across the state, including Central Michigan — offering full-service Airbnb management, dynamic pricing, and multi-channel distribution for owners in markets like Lansing and Midland.

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County markets in Central Michigan

Ingham County

Roscommon County

Lake County

Bay County

Missaukee County

Saginaw County

Genesee County

Mecosta County

Osceola County

Midland County

Isabella County

Clare County

Shiawassee County

Montcalm County

Crawford County

City markets in Central Michigan

Lansing

Lake Township

Bay City

Prudenville (Houghton Lake)

Pleasantview Township

Midland

Gerrish Township

Morton Township

Houghton Lake

Flint

East Lansing

Markey Township

Baldwin Township

Eden Township

Saginaw

Denton Township

Frankenmuth

Fenton

St. Helen

Lakefield Township

Harrison

Osceola

Bangor Township

Pleasant Plains Township

Owosso

Meridian Charter Township

Inwood Township

Colfax Township

Mecosta Township

Osceola Township

Mount Pleasant

Frost Township

Grayling

Lake Township (Roscommon)

Why Central Michigan Draws Thousands of Vacation Rental Guests

Best Times to Rent in Central Michigan

Frequently Asked Questions About Central Michigan Vacation Rentals

Ready to Maximize Your Central Michigan Rental Income?