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Michigan Vacation Rental Management

Best Vacation Rental Management in Grand Rapids, Michigan

Local team in West Michigan Signal + OwnerRez powered

$246

Avg. Nightly Rate

51%

Occupancy Rate

365

Active Listings

$45,116

Avg. Annual Revenue

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Is Grand Rapids a good vacation rental investment?

ROAM Market Score

84
Strong

Strong

Grand Rapids, Michigan

Poor Challenging Solid Strong Exceptional
Yield
100
Occupancy
63
Regulations
58
Density
99
Seasonality
98
Population
100
100

Gross Yield

Income / Average Home Value

12.1%

ROAM: Grand Rapids: 12.1% Michigan: 6.1% National: 5.4%

Scale 0–15% · Based on $351K avg home

100

Population

Drive Time Reach

22.1M
1 hr: 2.3M 2 hr: 7.1M 3 hr: 22.1M

Population within driving distance · 4M benchmark

63

Occupancy Rate

Booked Nights / Available Nights

58%
National
54%
Michigan
51%
Grand Rapids
ROAM

ROAM portfolio vs market comparison pending

58

Regulatory

Compliance & Permit Status

Solid

Regulatory environment at a glance.

99

Density

Local, County & Regional Listings

Grand Rapids
3,788
Wyoming
3,851
Kentwood
3,893
Plainfield Township
3,797
Rockford
3,377
Local city Rest of County Rest of 1 hr drive

Compared with 4 nearest markets within 60 mi · bars normalized to densest

Revenue Trend

12-Month Performance

$243 $183 $122 $61 $0
J F M A M J J A S O N D
Market median Market IQR (25th–75th %ile)
98

Seasonal Demand

Monthly Revenue Distribution

Mean
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Peak Shoulder Off-peak Mean

Score = median month ÷ mean month × 100 · 100 = perfectly balanced year

What ROAM Can Do In Grand Rapids

Your Projected Uplift

Projected Annual Revenue per Listing

Market
$45.1K
With ROAM
Projected uplift vs. market average

Occupancy advantage over market average

Higher RevPAR vs. market average

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See what your Grand Rapids property could earn with ROAM.

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Projected uplift based on ROAM's Michigan portfolio performance applied to Grand Rapids's market baseline

What Could Your Grand Rapids Property Earn with ROAM?

1. Bedroom count

Select your bedroom count above to see a personalized revenue projection.

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Why Grand Rapids Is One of Michigan's Best Vacation Rental Markets

Grand Rapids scores 84 — strong tier — with a gross yield of 12.05%, about 6 points above Michigan's 6.1% benchmark. The market lists 365 active listings, with a catchment of about 2,264,323 people within an hour, 7,133,362 within two hours, and 22,138,811 within three. Market-wide averages across every listing — most of them self-managed by owner-operators, without professional pricing or multi-channel distribution — put the average listing at $42,249, the top quartile at $58,515, and the top tenth at $75,304. ROAM brings dynamic pricing, multi-channel distribution, and professional operations to every property it manages. Regulation here is strict: a license is required, with a $518 initial fee, and owner-occupancy applies — owners must both live in and own the property, per City Planning's ordinance covering roughly 200 permits citywide. See the Kent County hub, including nearby Rockford. ROAM offers full-service vacation rental management in Grand Rapids and is Michigan's data-driven alternative to Vacasa and Evolvestart with a revenue assessment.

Best Times to Rent Your Grand Rapids Vacation Property

Grand Rapids revenue follows a clear seasonal curve: July is the peak month, February the trough, and July revenue runs about 2.37 times February's. That's a wide swing across the calendar. The months between call for rates that shift with the season, sliding up toward July's level through the summer stretch and down toward February's level heading into winter. ROAM's approach applies dynamic, calendar-aware pricing to track that curve throughout the year.

Explore the region: see the Kent County hub, Alto, Kentwood, Plainfield Township, and the wider West Michigan region for more Michigan short-term rental markets ROAM tracks nearby.

Grand Rapids Short-Term Rental Regulations & Permit Requirements

Regulation Status
Strict
Permit Required
Yes ($518/yr)
Permit Type
License
Owner-Occupancy Required
Yes
Governing Body
City Planning
Official Source
View Ordinance

Title VII Ch. 116 Home Occupation Class B/C + Ch. 8 Housing Code (2023). $518 initial license, $160 renewal. Owner-occupancy required — must both live in and own the property. Approximately 200 permits citywide. This is Michigan's second-largest city and its STR approach treats short-term rental as a home occupation rather than a standalone use category, which creates a fundamentally different regulatory posture than most Michigan markets. The framework is relatively new (2023) and has not yet been tested in court.

Not sure if your property qualifies? We'll check for you.

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What Types of Properties Perform Best in Grand Rapids?

Revenue by Bedroom Count

Studio

$23,380/yr

$127/night

1BR

$27,959/yr

$151/night

2BR

$34,679/yr

$190/night

3BR

$45,116/yr

$246/night

4BR

$51,393/yr

$281/night

5BR

$70,965/yr

$393/night

Full-Service Vacation Rental Management in Grand Rapids

Revenue Optimization

Signal-powered pricing, listing optimization, and multi-platform distribution to maximize every booking.

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Local Operations

Boots on the ground across Michigan. Professional cleaning, maintenance, and 24/7 guest support.

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Owner Transparency

Real-time reporting through your OwnerRez portal. See every booking, expense, and performance metric.

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Compliance Handled

Permits, tax remittance, insurance verification, and local regulation monitoring managed for you.

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Frequently Asked Questions About Grand Rapids Vacation Rentals

Do I need a permit for a short-term rental in Grand Rapids, Michigan?

Yes. Grand Rapids requires a license, administered by City Planning, with a $518 initial fee. The city's ordinance also requires owner-occupancy — owners must both live in and own the property. Overall, regulation status here is strict.

How much can a vacation rental make in Grand Rapids?

Market-wide, the average listing earns about $42,249 a year, with a median of $44,210. The top quartile earns about $58,515, and the top tenth reaches $75,304.

What's the average Airbnb occupancy rate in Grand Rapids?

Occupancy in Grand Rapids averages 50.77%, about 3.2 points below the Michigan benchmark.

What's the average nightly rate for a short-term rental in Grand Rapids?

Nightly rates vary by size: studios average $126.97 and one-bedrooms $151.42, up through $245.51 for three-bedrooms, $281.46 for four-bedrooms, and $392.70 for five-bedroom homes.

Is Grand Rapids a good market for short-term rental investment?

Grand Rapids scores 84 — strong tier — with a gross yield of 12.05%, about 6 points above the Michigan benchmark of 6.1%. Typical home value (Zillow index) runs about $350,500, across a market with 365 active listings.

What are the short-term rental regulations in Grand Rapids?

Grand Rapids regulates short-term rentals as a home occupation under Title VII Ch. 116 (Class B/C) plus Ch. 8 of the Housing Code, adopted in 2023 and enforced by City Planning. A license costs $518 to start and $160 to renew, and owner-occupancy is required — owners must both live in and own the property. Regulation status here is strict, with roughly 200 permits issued citywide.

What's peak season for vacation rentals in Grand Rapids?

July is the highest-revenue month in Grand Rapids, and February is the lowest. July revenue runs about 2.37 times February's.

What size property performs best as a short-term rental in Grand Rapids?

Five-bedroom properties earn the most on average — about $70,965 a year at a $392.70 ADR — followed by four-bedrooms at $51,393 and a $281.46 ADR. Occupancy stays about the same across sizes, roughly 50% to 51%.

What gross yield can a rental property earn in Grand Rapids?

Grand Rapids properties earn a gross yield of about 12.05%, roughly 6 points above the Michigan benchmark of 6.1%.

Why do short-term rental revenues vary so much in Grand Rapids?

Revenue varies along two separate dimensions here. By bedroom count, average annual revenue ranges from about $23,380 for studios to $70,965 for five-bedroom homes. Separately, market-wide performance spans its own range: the average listing earns about $42,249 a year, the top quartile $58,515, and the top tenth $75,304 — market-wide averages across every listing, most of them self-managed by owner-operators, without professional pricing or multi-channel distribution.

How much does vacation rental management cost in Grand Rapids?

ROAM prices full-service vacation rental management in Grand Rapids as one transparent, per-property structure — [start with a revenue assessment](https://roammgmt.com/get-started/) to see the numbers for your home.

Who manages Airbnbs and vacation rentals in Grand Rapids, Michigan?

ROAM is a Michigan vacation rental management company operating across the state, including Grand Rapids — offering full-service Airbnb management with dynamic pricing, multi-channel distribution, and professional day-to-day operations.

How much can I make renting my Grand Rapids property on Airbnb?

The average Grand Rapids vacation rental earns approximately $45,116 per year, based on current market data. Properties managed by ROAM typically outperform the market average by 30-50% through optimized pricing, professional photography, and listing optimization.

Do I need a permit for a short-term rental in Grand Rapids?

Yes, Grand Rapids requires a short-term rental permit. The annual fee is $518. ROAM handles all permit applications and renewals for managed properties.

What does vacation rental management cost in Grand Rapids?

ROAM offers competitive management packages with transparent pricing. Our fees are structured to align our success with yours — we earn more when your property earns more. Visit our packages page for current pricing.

How does ROAM compare to other Grand Rapids property managers?

ROAM combines local Michigan expertise with proprietary technology (Signal) for listing optimization and dynamic pricing. Unlike national platforms, we have boots on the ground in your market and treat every property as our own.

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