Michigan Vacation Rental Management
Best Vacation Rental Management in North Central Michigan
ROAM Rollup Score
Strong
North Central Michigan · 18 scored markets
Listings-weighted average of 18 scored markets. Larger markets count more toward the rollup total.
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County markets in North Central Michigan
Roscommon County
- Listings
- 283
- ADR
- $297
- Revenue
- $46.2K
Lake County
- Listings
- 163
- ADR
- $290
- Revenue
- $45.8K
Missaukee County
- Listings
- 108
- ADR
- $283
- Revenue
- $46.6K
Mecosta County
- Listings
- 73
- ADR
- $273
- Revenue
- $43.8K
Osceola County
- Listings
- 70
- ADR
- $264
- Revenue
- $42.8K
Clare County
- Listings
- 27
- ADR
- $308
- Revenue
- $49.8K
Crawford County
- Listings
- 19
- ADR
- $298
- Revenue
- $49.7K
Gladwin County
Data coming soon
City markets in North Central Michigan
Lake Township
- Listings
- 108
- ADR
- $283
- Revenue
- $46.6K
Prudenville (Houghton Lake)
- Listings
- 77
- ADR
- $308
- Revenue
- $48.1K
Pleasantview Township
- Listings
- 72
- ADR
- $291
- Revenue
- $44.9K
Gerrish Township
- Listings
- 64
- ADR
- $346
- Revenue
- $56.8K
Morton Township
- Listings
- 53
- ADR
- $309
- Revenue
- $50.3K
Houghton Lake
- Listings
- 44
- ADR
- $295
- Revenue
- $44.7K
Markey Township
- Listings
- 37
- ADR
- $277
- Revenue
- $43.2K
Baldwin Township
- Listings
- 37
- ADR
- $286
- Revenue
- $46.5K
Eden Township
- Listings
- 33
- ADR
- $258
- Revenue
- $40.7K
Denton Township
- Listings
- 31
- ADR
- $310
- Revenue
- $48.8K
St. Helen
- Listings
- 30
- ADR
- $246
- Revenue
- $35.9K
Harrison
- Listings
- 27
- ADR
- $308
- Revenue
- $49.8K
Osceola
- Listings
- 26
- ADR
- $249
- Revenue
- $41.5K
Pleasant Plains Township
- Listings
- 25
- ADR
- $292
- Revenue
- $45.4K
Inwood Township
- Listings
- 21
- ADR
- $327
- Revenue
- $51.4K
Mecosta Township
- Listings
- 20
- ADR
- $236
- Revenue
- $37.2K
Osceola Township
- Listings
- 19
- ADR
- $249
- Revenue
- $41.5K
Grayling
- Listings
- 19
- ADR
- $298
- Revenue
- $49.7K
Why North Central Michigan Draws Thousands of Vacation Rental Guests
We track 18 short-term rental markets across North Central Michigan, with market scores ranging from 80 to 90 and gross yields spanning 16.75% to 30.38%. The collection averages a market score of about 89 and a gross yield of about 24%, with 743 active listings in total. The strongest performer is Morton Township, scoring 90 with a 21.84% gross yield and $50,000 in average annual revenue. Two more markets worth a look: Harrison and Lake Township.
These revenue figures are market-wide averages across every listing — most of them self-managed by owner-operators, without professional pricing or multi-channel distribution. The average listing here earns about $46,000 a year, while the top quartile reaches about $58,000.
Regulations vary by municipality: 2 of 18 tracked markets currently require a permit, so local rules can differ from one township to the next. ROAM provides full-service vacation rental management across North Central Michigan and is Michigan's data-driven alternative to Vacasa and Evolve. Get started with ROAM today.
Best Times to Rent in North Central Michigan
Across the markets we track in North Central Michigan, July is most commonly the peak month and April the trough. Peak-month revenue runs about 2.75x trough-month revenue across the markets we track here. That revenue swing rewards owners who set pricing and calendar availability well ahead of the summer season rather than reacting to it once bookings slow. ROAM's approach is built around that kind of proactive, data-driven pricing across the full season, not just the peak weeks.
Explore the region: see Roscommon County, Lake County, Missaukee County, and Mecosta County for more Michigan short-term rental markets ROAM tracks nearby.
Frequently Asked Questions About North Central Michigan Vacation Rentals
How many short-term rental markets does ROAM track in North Central Michigan?
ROAM tracks 18 short-term rental markets across North Central Michigan, with 743 active listings total across the collection.
Which market in North Central Michigan has the strongest short-term rental returns?
Morton Township leads the region with a market score of 90, a 21.84% gross yield, and about $50,000 in average annual revenue.
What's the average short-term rental yield across North Central Michigan?
Gross yields across the 18 markets we track average about 24%, ranging from 16.75% up to 30.38% depending on the market.
Do short-term rental regulations vary across North Central Michigan?
Yes. Of the 18 tracked markets with permit data, 2 currently require a permit, but rules vary by municipality, so owners should confirm local requirements for their specific township before listing.
When's the best time to book a vacation rental in North Central Michigan?
July is most commonly the peak month across the markets we track, with April as the trough. Peak-month revenue runs about 2.75x trough-month revenue across the region.
How much does vacation rental management cost across North Central Michigan?
ROAM's management fees are structured around the scope of service provided rather than a single flat rate across every market. For current pricing details, visit roammgmt.com/get-started.
Who manages Airbnbs and vacation rentals in North Central Michigan?
ROAM is a Michigan vacation rental management company operating across the state, including North Central Michigan — handling Airbnb management, dynamic pricing, and guest operations for owners in markets like Morton Township and Harrison.
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