Data-Driven STR Management
Qualifying properties. See terms
Your Property Should Perform, Not Average. We run your vacation rental the way best-in-class ecommerce companies run a product page — test everything, measure what works, and improve it every week. That's how our owners earn 1.7X more revenue than they did before we started. Then we put money behind the result.
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How You Got Here
A few minutes ago you searched, scanned the results, and clicked. None of that was luck. The result you picked, the headline that held you, the page you're reading now: every step was planned. That's a funnel, and you just moved through it.
We build the same funnel for your listing, for every guest, every day. Search, answer, and generative engines on the web. Rank, click-through, and conversion on Airbnb and Vrbo.
No “trust me, bro” required. You're already part of the results.
How It Works
Because we know what your property will do before we sign. Four reasons.
Most managers launch your listing, turn on a pricing tool, and send a statement. That's the starting line. We test titles and images, track every traveler from search to booking, change what underperforms, and test again. Every month. Every property.
See the methodOur performance platform tracks search rank, click-through, conversion, pricing accuracy, and competitor movement for every listing, every day. When a number slips, we see it before it shows up in your bookings, and we fix it the same week.
See the screensBefore we take on a home, we model it against comparable listings in its market: occupancy, nightly rate, seasonality, and booking pace. The target we put in writing comes from that model, not a sales pitch. That is why we can back it with $5,000.
See how we project1.7X average revenue lift and $15.0M+ generated for owners since 2013. Homes that came to us from other managers, from owners who managed them themselves, and brand-new listings with no history. The method stays the same from one home to the next, so the results repeat.
See the numbersWhy ROAM
Vacation rentals are ecommerce. Manage them like it. Here's how most management companies work. They launch your listing. They turn on a dynamic pricing tool. They respond to guest messages. They send you a statement. And that's it. The listing they created on day one is the same listing you have today.
We treat your listing like a product page on Amazon. We test your titles. We test your hero images. We track how many travelers see your listing, how many click, how many book, and how much they pay. Then we make changes and test again. Every month. Every property.
We built our own performance intelligence platform — Signal — to track every metric that matters: search rank position, click-through rate, conversion rate, pricing accuracy, and competitor movement. Other managers guess what's working. We measure it, change it, and measure it again.
Every property gets a dedicated optimization cycle. We audit your listing photos against click data. We test description copy against booking conversion. We monitor your search rank across guest counts and dates, then adjust strategy when position drops. We catch pricing gaps — orphan nights, event weekends, seasonal transitions — that flat-rate pricing tools miss entirely.
The 1.7X revenue increase isn't luck. It's what happens when someone actually pays attention.
Learn Our ApproachIllustrative tests on Rivers Edge Retreat, Sears, MI. Each test changes one thing and holds the rest steady.
A
BThe Problem We Solve
985 out of 1,000 travelers scrolled past your listing. Of the 15 who clicked, 14 didn't book. And nobody told you any of this because nobody was tracking it. That's the gap. We close it.
Our Platform
Our own platform tracks search rank, click-through, conversion, pricing accuracy, and competitor movement. Other managers guess. We measure.
Statewide Coverage
Michigan-focused. Nationally experienced. We manage properties across Michigan — from the Lake Michigan coast to Lake Huron's sunrise side, from the Upper Peninsula to Southwest Michigan. We manage homes across the country, with deep on-the-ground staff and storage facilities in the Michigan markets we serve. When something breaks, our people are already there.
The Results
Our managed properties earn an average of 1.7X what they earned before — under self-management or another manager. A property earning $50,000 becomes $85,000. Same house. Same market. Different management.
Before & After Annual Revenue
Owner Feedback
"ROAM increased our revenue by 74% in the first year. The difference between average management and data-driven management is staggering."
"We switched from a national manager. The transition was seamless and the results were immediate. Our listing finally performs the way we always expected."
"The transparency is what sold us. We see every dollar, every metric, every decision. No other manager we talked to offered anything close."
How We Compare
The only manager that puts money behind its results.
| National managers | Local managers | Self-managing | |
|---|---|---|---|---|
| $5,000 performance guarantee | Yes | No | No | No |
| A/B tested listings | Every month | No | No | No |
| Pricing | Tuned per property | Algorithm only | Basic setup | Manual |
| Performance tracking | Daily, in Signal | Monthly statement | Hand statements | None |
| On-the-ground staff | Yes | Outsourced | Outsourced | You |
| Setup fees | None | Varies | Varies | None |
Based on publicly available offerings; individual managers vary. ROAM vs. Vacasa · ROAM vs. Evolve · ROAM vs. local PMs
The $5,000 Guarantee
If we approve your property, signing with us carries no risk.
Who We Work With
You bought a home in Michigan because you love it here. You use it a few weeks a year. The rest of the time it sits empty while you pay the mortgage, taxes, insurance, and maintenance. You want it to earn money when you're not using it — but you also want it to still feel like your home when you walk through the door.
See Our Services
You purchased a property for STR income. You want maximum return on your investment with minimum personal involvement. The property is an asset — and you want it managed for maximum net revenue.
See Our Packages
You have a manager, but you know your listing should perform better. Revenue is flat. Communication is poor. Nobody's optimizing your listing. You want better — but switching feels risky. We handle the logistics. Most transitions take 2–3 weeks.
Compare OptionsOur Services
How It Works
Pricing
Revenue-based fees on actual earnings only. No setup fees.
For owners who manage it themselves and want our playbook.
Hands-off basics, done right.
Active optimization for homes ready to earn more.
Our full method, every lever pulled.
Schedule a free consultation. We'll assess your property, show you comparable revenue data, and explain what management looks like. No commitment.
For qualifying properties we set a revenue target with you. If we miss it, we pay you $5,000. Full terms are on the guarantee page.
We manage homes across the country, with staff and storage on the ground throughout Michigan.
Four tiers: Foundations ($199/mo), Essentials (14–22%), Growth (18–26%), Performance (22–30%). Revenue-based fees on actual earnings only. No setup fees.
Yes. Block dates whenever you want. When you arrive, it's clean, staged, and ready for you.
Most managers launch your listing and let an algorithm run. We continuously A/B test, track the full conversion funnel, and optimize every variable.
We handle the transition — booking protection, listing migration, guest communication handoff. Zero gap.
Yes. Cleaning coordination with photo verification, digital checklists, vendor management, and 24/7 emergency response. Much of the cleaning work is handled in-house at lower rates than outside vendors.
Most owners see meaningful improvement by month 3–5. Full 1.7X performance typically by month 8–12.
Start where you are, improve over time. We can launch with low-cost AI-enhanced photography or your existing photos, then upgrade as the property grows. A listing doesn't have to be perfect to go live — sometimes it's better to launch, learn from real guest response, and relaunch with stronger photography when the timing is right.
Every agreement is built around your property — term length is tied to your service level and auto-renews at the same interval. We waive setup fees in exchange for the term commitment. Clear exit terms are written into every agreement.
We handle much of the work in-house at lower rates than outside vendors — keeping costs down for you and your guests. When outside vendors are used, a modest convenience markup covers coordination and dispatch. Supplies are a flat monthly rate customized to your property. All disclosed in your agreement and visible on every owner statement.
Ready to Get Started?
Book a free consultation. We'll look at your property, your market, and your numbers — and show you what's actually possible. No commitment. No sales pitch. Just data. Backed by $5,000.
Qualifying properties. See terms · Or Contact Us