Michigan Vacation Rental Management
Best Vacation Rental Markets in Kent County
ROAM Rollup Score
Strong
Kent County · 7 scored cities
Listings-weighted average of 7 scored cities. Larger cities count more toward the rollup total.
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City markets in Kent County
Grand Rapids
- Listings
- 365
- ADR
- $246
- Revenue
- $45.1K
Wyoming
- Listings
- 57
- ADR
- $297
- Revenue
- $48.0K
Plainfield Township
- Listings
- 28
- ADR
- $229
- Revenue
- $37.3K
Rockford
- Listings
- 28
- ADR
- $274
- Revenue
- $43.3K
Solon Township
- Listings
- 23
- ADR
- $244
- Revenue
- $37.0K
Kentwood
- Listings
- 23
- ADR
- $306
- Revenue
- $48.9K
Alto
- Listings
- 19
- ADR
- $301
- Revenue
- $48.8K
Why Kent County Is a Top Michigan STR Market
Kent County spans seven short-term rental markets we track, with market scores ranging 84 to 91 and gross yields running 9.75% to 13.48%. Across those markets, 543 active listings are currently live. Wyoming leads the county, scoring 91 with a 13.48% gross yield and about $47,000 in average annual revenue. Owners weighing where to list can also look at Grand Rapids and Rockford, two more of the county's tracked markets.
These are market-wide averages across every listing — most of them self-managed by owner-operators, without professional pricing or multi-channel distribution. Countywide, average annual revenue runs about $42,000, while the top quartile of listings brings in about $57,000.
Only 1 of the 7 tracked markets in Kent County currently requires a permit — regulations vary by municipality here, so owners should check local rules before listing. ROAM provides full-service vacation rental management across Kent County, pairing dynamic pricing and multi-channel distribution with local compliance knowledge, and is Michigan's data-driven alternative to Vacasa and Evolve. Get started to see what your property could earn.
Frequently Asked Questions About Kent County Vacation Rentals
How many short-term rental markets does ROAM track in Kent County?
ROAM tracks 7 short-term rental markets across Kent County, with 543 active listings currently live across those markets.
Which market in Kent County has the strongest short-term rental returns?
Wyoming has the strongest returns we track in Kent County, scoring 91 with a 13.48% gross yield and about $47,000 in average annual revenue.
What's the average short-term rental yield across Kent County?
Across the 7 markets we track in Kent County, gross yield averages 12.08%, ranging from 9.75% to 13.48% depending on the market.
Do short-term rental regulations vary across Kent County?
Yes. Only 1 of the 7 tracked markets in Kent County currently requires a permit, so regulations vary by municipality — owners should confirm local rules before listing a property.
When's the best time to book a vacation rental in Kent County?
Across the markets we track in Kent County, July is most commonly the peak month and February is the trough, with peak-month revenue running about 2.45x trough-month revenue.
How much does vacation rental management cost across Kent County?
ROAM's management fee structure is based on the services a property needs, not a flat one-size-fits-all rate. Visit roammgmt.com/get-started to get a specific quote for your property in Kent County.
Who manages Airbnbs and vacation rentals in Kent County, Michigan?
ROAM is a Michigan vacation rental management company operating across the state, including Kent County — offering full-service Airbnb management and vacation rental management, from dynamic pricing and multi-channel distribution to guest communication and local compliance support, for owners in markets like Wyoming and Rockford.
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