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Michigan Vacation Rental Management

Best Vacation Rental Management in Alpena, Michigan

Local team in Northeast Michigan Signal + OwnerRez powered

$324

Avg. Nightly Rate

47%

Occupancy Rate

48

Active Listings

$53,155

Avg. Annual Revenue

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Is Alpena a good vacation rental investment?

ROAM Market Score

77
Strong

Strong

Alpena, Michigan

Poor Challenging Solid Strong Exceptional
Yield
100
Occupancy
58
Regulations
38
Density
99
Seasonality
82
Population
95
100

Gross Yield

Income / Average Home Value

28.0%

ROAM: Alpena: 28.0% Michigan: 6.1% National: 5.4%

Scale 0–15% · Based on $189K avg home

95

Population

Drive Time Reach

5.7M
1 hr: 145K 2 hr: 902K 3 hr: 5.7M

Population within driving distance · 4M benchmark

58

Occupancy Rate

Booked Nights / Available Nights

58%
National
54%
Michigan
47%
Alpena
ROAM

ROAM portfolio vs market comparison pending

38

Regulatory

Compliance & Permit Status

Challenging

Regulatory environment at a glance.

99

Density

Local, County & Regional Listings

Alpena
354
Presque Isle Township
482
Greenbush Township
492
Ocqueoc Township
1,492
Oscoda Township
745
Local city Rest of County Rest of 1 hr drive

Compared with 4 nearest markets within 60 mi · bars normalized to densest

Revenue Trend

12-Month Performance

$364 $273 $182 $91 $0
J F M A M J J A S O N D
Market median Market IQR (25th–75th %ile)
82

Seasonal Demand

Monthly Revenue Distribution

Mean
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Peak Shoulder Off-peak Mean

Score = median month ÷ mean month × 100 · 100 = perfectly balanced year

What ROAM Can Do In Alpena

Your Projected Uplift

Projected Annual Revenue per Listing

Market
$53.2K
With ROAM
Projected uplift vs. market average

Occupancy advantage over market average

Higher RevPAR vs. market average

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Projected uplift based on ROAM's Michigan portfolio performance applied to Alpena's market baseline

What Could Your Alpena Property Earn with ROAM?

1. Bedroom count

Select your bedroom count above to see a personalized revenue projection.

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Why Alpena Is One of Michigan's Best Vacation Rental Markets

Alpena scores 77 — strong tier — with a gross yield of 28.03%, 21.9 points above the Michigan state yield of 6.1%. The market carries 48 active listings, within reach of roughly 145,335 people within an hour, 902,496 within two hours, and 5,673,412 within three. Typical home value (Zillow index) runs about $189,000.

Market-wide averages across every listing — most of them self-managed by owner-operators, without professional pricing or multi-channel distribution — put the average listing at $53,045, the top quartile at $64,387, and the top tenth at $85,851. ROAM brings dynamic pricing, multi-channel distribution, and professional operations to every property it manages.

Regulation is strict: Alpena's City Council is weighing Ord. 26-517, a proposed moratorium on new STR permits that would grandfather in the 56 existing short-term rentals — still in the legislative process as of April 2026.

Full-service vacation rental management in Alpena pairs with Michigan's data-driven alternative to Vacasa and Evolve — see Alpena County for the wider region, or start with a revenue assessment.

Best Times to Rent Your Alpena Vacation Property

Alpena's short-term rental revenue peaks in July and drops to its low point in April, with July revenue running about 3.08 times April's. That's a wide revenue swing across the calendar year. Pricing for the shoulder months between the April trough and the July peak matters given a swing of this size — the months in between carry real revenue potential of their own. ROAM's dynamic pricing approach adjusts rates to that seasonal curve throughout the year.

Explore the region: see the Alpena County hub and the wider Northeast Michigan region for more Michigan short-term rental markets ROAM tracks nearby.

Alpena Short-Term Rental Regulations & Permit Requirements

Regulation Status
Strict
Governing Body
City Council

Ord. 26-517 (first reading March 2026). Proposed moratorium on new STR permits. 56 existing STRs would be grandfathered. Adoption pending — this is still in the legislative process as of April 2026. Alpena is on the Lake Huron coast (Thunder Bay) and has seen significant STR growth that prompted the moratorium proposal.

Not sure if your property qualifies? We'll check for you.

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What Types of Properties Perform Best in Alpena?

Revenue climbs steadily with bedroom count in Alpena. A studio averages about $25,575 a year at a $151 nightly rate; by three bedrooms that's up to about $53,155 at $324 a night, and five-bedroom properties average roughly $107,265 at $659 a night. Occupancy moves the opposite direction, easing from 49.58% for studios down to 45.81% for five-bedroom homes — larger properties command higher nightly rates even as they fill slightly less often. ROAM's full-service management covers pricing and operations across every bedroom size.

Revenue by Bedroom Count

Studio

$25,575/yr

$151/night

1BR

$28,504/yr

$170/night

2BR

$35,359/yr

$213/night

3BR

$53,155/yr

$324/night

4BR

$68,416/yr

$420/night

5BR

$107,265/yr

$659/night

Full-Service Vacation Rental Management in Alpena

Revenue Optimization

Signal-powered pricing, listing optimization, and multi-platform distribution to maximize every booking.

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Local Operations

Boots on the ground across Michigan. Professional cleaning, maintenance, and 24/7 guest support.

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Owner Transparency

Real-time reporting through your OwnerRez portal. See every booking, expense, and performance metric.

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Compliance Handled

Permits, tax remittance, insurance verification, and local regulation monitoring managed for you.

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Frequently Asked Questions About Alpena Vacation Rentals

Do I need a permit for a short-term rental in Alpena, Michigan?

Alpena's regulatory posture is strict. The City Council is considering Ord. 26-517, a proposed moratorium on new short-term rental permits that would grandfather in the 56 existing STRs; as of April 2026 that ordinance was still in the legislative process and had not been adopted. Check with the City Council for the current status before listing.

How much can a vacation rental make in Alpena?

Market-wide, the average Alpena short-term rental earns about $53,045 a year, with the median at $46,922. Top-quartile properties average about $64,387, and the top decile reaches roughly $85,851.

What's the average Airbnb occupancy rate in Alpena?

Alpena's average short-term rental occupancy rate is 47.18%, which sits 6.8 points below the Michigan benchmark.

What's the average nightly rate for a short-term rental in Alpena?

Nightly rates vary by property size: studios average about $151 a night, three-bedroom properties about $324, and five-bedroom homes about $659, based on Alpena's per-bedroom revenue data.

Is Alpena a good market for short-term rental investment?

Alpena scores 77 — strong tier — with a gross yield of 28.03%, 21.9 points above the Michigan state yield of 6.1%. Typical home value (Zillow index) runs about $189,000.

What are the short-term rental regulations in Alpena?

Alpena's regulation status is strict, overseen by the City Council. Ord. 26-517, a proposed moratorium on new STR permits, was in first reading as of March 2026 and would grandfather in the 56 existing short-term rentals; as of April 2026 adoption was still pending.

What's peak season for vacation rentals in Alpena?

Peak season in Alpena is July; the slow point is April, with July revenue running about 3.08 times April's.

What size property performs best as a short-term rental in Alpena?

By revenue, five-bedroom properties perform best in Alpena, averaging about $107,265 a year at a $659 nightly rate, though occupancy runs slightly lower at 45.81%. Three-bedroom properties average about $53,155 at 47.18% occupancy — a solid middle ground.

What gross yield can a rental property earn in Alpena?

Gross yield in Alpena runs 28.03%, which is 21.9 points above the Michigan state yield of 6.1%.

Why do short-term rental revenues vary so much in Alpena?

Revenue in Alpena varies along two separate measures. By bedroom count, average annual revenue ranges from about $25,575 for studios to about $107,265 for five-bedroom homes. Separately, market-wide averages across every listing — most of them self-managed by owner-operators, without professional pricing or multi-channel distribution — run from $53,045 on average up to $64,387 at the top quartile and $85,851 at the top decile.

How much does vacation rental management cost in Alpena?

ROAM prices full-service vacation rental management in Alpena as one transparent, per-property structure — [start with a revenue assessment](https://roammgmt.com/get-started/) to see the numbers for your home.

Who manages Airbnbs and vacation rentals in Alpena, Michigan?

ROAM is a Michigan vacation rental management company operating across the state, including Alpena — offering full-service Airbnb management with dynamic pricing, multi-channel distribution, and professional on-the-ground operations.

How much can I make renting my Alpena property on Airbnb?

The average Alpena vacation rental earns approximately $53,155 per year, based on current market data. Properties managed by ROAM typically outperform the market average by 30-50% through optimized pricing, professional photography, and listing optimization.

Do I need a permit for a short-term rental in Alpena?

Alpena does not currently require a specific STR permit. ROAM handles all permit applications and renewals for managed properties.

What does vacation rental management cost in Alpena?

ROAM offers competitive management packages with transparent pricing. Our fees are structured to align our success with yours — we earn more when your property earns more. Visit our packages page for current pricing.

How does ROAM compare to other Alpena property managers?

ROAM combines local Michigan expertise with proprietary technology (Signal) for listing optimization and dynamic pricing. Unlike national platforms, we have boots on the ground in your market and treat every property as our own.

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