# Whitefish Township

Short-term & vacation rental property management in Whitefish Township, Michigan.

## Market snapshot

- Active short-term rental listings: 35
- Average daily rate: $245
- Occupancy: 45%
- Annual revenue potential: $38,455
- Gross yield: 29.33%
- Median home value: $129,755
- Nearest metro: Green Bay
- People within 1 hour: 0.1 million

_Figures are market-level estimates for short-term rentals in this area, not the performance of any single property._

## ROAM Market Score

- ROAM Market Score: 81
- Investment tier: strong

## Why this market

Whitefish Township is a mid-sized Upper Peninsula market in Luce County, with 35 active short-term rental listings drawing on roughly 53,000 people within an hour, about 192,000 within two hours, and roughly 821,000 within three. The market scores 81 — a strong tier — with a gross yield of 29.33%, compared to the Michigan state yield of 6.1%. Market-wide averages across every listing — most of them self-managed by owner-operators, without professional pricing or multi-channel distribution — put annual revenue at about $38,000; the top quartile reaches about $48,000, and the top tenth about $65,500. ROAM brings dynamic pricing, multi-channel distribution, and professional operations to the properties it manages. Whitefish Township requires no STR-specific permit today, a friendly regulation status under township zoning oversight. For [full-service vacation rental management in Whitefish Township](https://roammgmt.com/services/), see [Michigan's data-driven alternative to Vacasa and Evolve](https://roammgmt.com/vacation-rental-manager-alternatives/), and for the surrounding area check [Chippewa Township](https://roammgmt.com/markets/chippewa-township/); [start with a revenue assessment](https://roammgmt.com/get-started/).

## Seasonality

July is this market's highest-revenue month, while February marks the trough — July revenue runs about 2.74 times February's. That's a wide gap between the two ends of the calendar, and the shoulder months sit somewhere along that curve. For owners, that curve makes a case for pricing shoulder months on their own terms instead of treating them like peak or trough. ROAM's [approach](https://roammgmt.com/approach/) to season-by-season pricing is built around swings like this one.

## Short-term rental regulations & permits

- Regulation status: friendly
- Permit required: No
- Permit type: none
- Owner-occupancy required: No
- Governing body: Township Zoning/Planning
- Summary: No STR-specific ordinance found for Whitefish Township as of 2026-04-22. General zoning and nuisance codes apply. State 6% use tax required on transient accommodations under 30 days. County context: Luce County has no countywide STR ordinance. Whitefish Township (Paradise/Whitefish Point area) and Koehler Township are unregulated for STR-specific purposes.

## What performs best here

Revenue by bedroom count rises steadily as unit size grows: studios average about $23,000 a year, one-beds about $25,000, two-beds about $28,600, three-beds about $38,500, four-beds about $45,400, and five-bedroom homes about $67,700. Nightly rates follow the same pattern, from about $141 for a studio to about $448 for a five-bedroom. Occupancy runs the opposite direction, from about 48% for studios down to about 43% for five-bedroom homes. ROAM's [full-service management](https://roammgmt.com/services/) covers pricing and marketing across every bedroom count in this range.

## Revenue by bedroom count

| Bedrooms | Annual revenue | ADR | Occupancy |
| --- | --- | --- | --- |
| 0 | $23,220 | $141 | 48% |
| 1 | $25,056 | $155 | 47% |
| 2 | $28,597 | $176 | 46% |
| 3 | $38,455 | $245 | 45% |
| 4 | $45,369 | $294 | 44% |
| 5 | $67,677 | $448 | 43% |

## Full-service vacation rental management here

- Revenue optimization — dynamic pricing, listing optimization, and multi-platform distribution.
- Local operations — professional cleaning, maintenance, and 24/7 guest support.
- Owner transparency — real-time reporting through your OwnerRez portal.
- Compliance handled — permits, tax remittance, insurance, and regulation monitoring.

## Frequently asked questions

### Do I need a permit for a short-term rental in Whitefish Township, Michigan?

No. Whitefish Township has no STR-specific permit requirement; general zoning and nuisance codes apply, and oversight falls under Township Zoning/Planning. The market's regulation status is friendly, last verified April 22, 2026.

### How much can a vacation rental make in Whitefish Township?

The average listing earns about $38,000 a year — that's a market-wide average across every listing, most of them self-managed by owner-operators, without professional pricing or multi-channel distribution. The median sits at about $34,800, the top quartile reaches about $48,400, and the top tenth of listings earns about $65,500.

### What's the average Airbnb occupancy rate in Whitefish Township?

The market-wide average occupancy rate is about 45%, which sits 8.9 points below the Michigan benchmark.

### What's the average nightly rate for a short-term rental in Whitefish Township?

Nightly rates vary by property size: studios average about $141 a night, three-bedroom homes about $245, and five-bedroom homes about $448.

### Is Whitefish Township a good market for short-term rental investment?

Whitefish Township scores 81 — a strong tier — with a gross yield of 29.33%, compared to a Michigan state yield of 6.1%. The typical home value (Zillow index) here is about $130,000.

### What are the short-term rental regulations in Whitefish Township?

Whitefish Township carries a friendly regulation status, with no STR-specific permit required — general zoning and nuisance codes apply, under Township Zoning/Planning oversight. Luce County has no countywide STR ordinance either. The state's 6% use tax applies to transient accommodations booked under 30 days. This was last verified April 22, 2026.

### What's peak season for vacation rentals in Whitefish Township?

July is this market's highest-revenue month, with February its trough — July revenue runs about 2.74 times February's.

### What size property performs best as a short-term rental in Whitefish Township?

By revenue, five-bedroom homes perform best, averaging about $67,700 a year at a $448 nightly rate, though occupancy for that size runs around 43%. Three- and four-bedroom homes post average revenues of about $38,500 and $45,400, with occupancy near 45% and 44%.

### What gross yield can a rental property earn in Whitefish Township?

Whitefish Township's gross yield runs about 29.33%, compared to the Michigan state yield of 6.1% — a gap of about 23.2 points.

### Why do short-term rental revenues vary so much in Whitefish Township?

Two separate breakdowns show up in the data here. By bedroom count, average revenue ranges from about $23,000 for studios to about $67,700 for five-bedroom homes. Separately, market-wide revenue spans from an average of about $38,000 to a top quartile of about $48,400 and a top decile of about $65,500 — that market-wide average reflects every listing, most of them self-managed by owner-operators, without professional pricing or multi-channel distribution.

### How much does vacation rental management cost in Whitefish Township?

ROAM prices full-service vacation rental management in Whitefish Township as one transparent, per-property structure — [start with a revenue assessment](https://roammgmt.com/get-started/) to see the numbers for your home.

### Who manages Airbnbs and vacation rentals in Whitefish Township, Michigan?

ROAM is a Michigan vacation rental management company operating across the state, including Whitefish Township — offering full-service Airbnb management with dynamic pricing, multi-channel distribution, and professional operations for local owners.

## How to get started with ROAM

Tell us about your property and market and we'll assess its income potential with real Michigan market data, then onboard your listing with professional setup, multi-channel optimization, and data-driven dynamic pricing. Day to day we handle guest communication, property care, turnovers, and compliance, with transparent financial reporting — all backed by our $5,000 performance guarantee. ROAM is Michigan's data-driven, full-service alternative to Vacasa and Evolve. Start at https://roammgmt.com/get-started/ or contact hello@roammgmt.com · +1-616-319-3545.

---
- Property page: https://roammgmt.com/markets/whitefish-township/
- Markdown: https://roammgmt.com/markets/whitefish-township.md
- Last updated: 2026-04-22
- Site index (for AI): https://roammgmt.com/llms.txt

_A machine-readable copy of this page. Prices and availability, where shown, are live on the property page._